Tuesday, January 24, 2012

Butterick Publishing Company Postcard

Although this is a magazine not a book publisher, I thought this postcard was appealing enough to post it here.

The card which is postmarked in 1902 advertises on its front several of the Butterick publications. A well dressed fashion appropriate woman is pictured on the card.

The reverse refers to the receipt of funds for a subscription.

The Butterick Publishing Company was founded by Ebeneezer Butterick. Butterick was a tailor known for clothing patterns. In 1867 he introduced his first magazine- Ladies Quarterly of Broadway Fashions. Over the next number of years Butterick began a number of fashion journals including The Delineator, Metropolitan Fashions, and Modern Revue. In 2001 the McCall Pattern Company acquired Butterick. For a more detailed account see http://butterick.mccall.com/butterick-history-pages-1007.php

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