Sunday, July 18, 2010
Advertising Cover for A.J. Holman & Co.
The picture above is an advertising cover for A.J. Holman & Co. This cover is especially nice because it has a picture of the Holman building in Philadelphia and is dated (January 14, 1891).
A. J. Holman was an extremely prolific publisher of Bibles in the 19th century. In the 1850's Holman was employed by Jesper Harding, another huge Bible publishing house, as a superintendent of the manufacture of Bibles. In 1872 he began his own publishing firm which as the cover notes specialized in Bibles, and photographic albums.
Holman competed directly at that time with his former employer, Jesper Harding. In 1883 one of Holman's trusted copartners , Captain J. Parker Martin, left Holman to take over as manager of the Henry Altemus Bible production department. The similarity between the new Altemus Bibles and the Holman Bibles was quite startling. See: http://henryaltemus.com/bibles/bibles.htm .
As the years went on into the 20th century Holman continued to be one of the major Bible publishers.
Holman was still at this address in this building into the middle of the 20th century.