As has been mentioned, one way book publishers advertised in the 19th century was by means of small flyers. Here is an excellent example.
Lee and Shepard promoted the Oliver Optic book Asiatic Breezes with this small (4.75 x 3.75) flyer. Interestingly the publisher notes that the advertisement is for literary editors not booksellers. Perhaps it was given to periodicals that reviewed books as a reminder to mention the book in some article.
The book itself is the fourth book in the second All Over the World Series written by Oliver Optic (W.T Adams). The book shown is the one that is noted in the advertisement. It was published in 1895.
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