Sunday, June 14, 2009
Lee and Shepard Advertising Flyer
Publisher's Advertising flyers are one of my favorite collectibles. This type of ephemera is not only extremely scarce but when found, very helpful to a bibliophile's research.
Here is a great example from the Lee and Shepard publishing house. Although there is no mention of the publisher's name on the flyer, the books were all published by Lee and Shepard. In addition several books which were published by Lee and Shepard in 1902 have ads that say "Ready September ".
A number of first edition Stratemeyer's are noted in addition to a books from Everett Tomlinson's Series.
It is my guess that most of these flyers were initially placed into books as advertising that was to supplement the ads in the back of the book. I am not sure whether these flyers were also given to book stores to be given to customers at or near the checkout register.
Shown here is a book from this advertising piece.