Lippincott Advertising Flyer with Stamps

Book publisher advertisements are fascinating works of industry ephemera. They certainly are among my favorite collecting pieces. Here is an unusual one.

In the mid teens of the 20th century J.B. Lippincott produced "poster stamp portraits" which the purchaser of the named books was invited to use as Book Plates. This little flyer included 6 "stamps" of popular Lippincott authors. The included authors were Hewlett, Barbour, Ingram, Lockhart, Lutz, and Walton. I am dating this piece from 1915 since the Barbour book "Heart's Content" was published in that year.

Most all advertising flyers from this era include only text and information. This one with the "stamps" is quite exceptional.