![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_pBC30DijiTR3aQaSoVG6XJQB3dhuRX1rVckAP1biUYBJsXagwqCZOdjbEfkJuBc3cANI3o3KwsrNiKAKbgJ2PpHwPRPEWDrkPn21S_a05k9i3xsqLE2aPoh3gY8zC3ZuZYQY9wHDJNHB/s320/a108.jpg)
five magazines with this card. As you can see , each magazine is designed for a different group of readers. From older juveniles to babies, Lothrop has it covered.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1pwz27ElFq2kVWjR7OfXBOG3CDm-uJg3cYAlG7fQ40hNVT9j_jxTomp0EuUh6HX-NzAbyrCRXsFFmMTbEOB5e7FMJJ1gMeYJCdNRVPJsWHwPRL_SD7vGgJp6sBCuEirGNjaUpnYe333QV/s320/a109.jpg)
The magazines for older children were great vehicles for Lothrop to showcase some of their authors especially Pansy.
Shown below is a copy of Babyland which was the magazine designed for the youngest readers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ3E-8KUZuiVRz3m8bn7LBHhGXBZYHf9ctFQft04uk03a2h37HksczxEmt0VwQQ2CPC-ud0q-MkGGK2zKZqUt_awQJ5CsfTwvqBxr1z2ejER_aM1ebFfX_YL5xtcyZTGHU8DFnL7XRxev2/s320/a107.jpg)
The copy here is from February, 1890. At 5 cents it clearly was reasonably priced (even for 1890 dollars).
Of great interest to me are the advertisements. In a 2009 reader like this the ads would be for baby food, toys and other items for toddlers
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuHCxmR_Xl8AQky1ZR9zbdrhZNAKUlUr0YytquPqIDxG-ZyomuM-vUyMbrnpsWMPcayFnXD7W6j86avd-fmc2aVt3XW7Qu3C6IUuq5rGGyaPKZsgwjMZv1rg3Ft6C-VvpsH_Vmx3ksyWaf/s320/a111.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBQUORJ5ZsD_CZyqDECqKNaWeoPfKJENnzP-ZDQHKZm7ujQAYGm3OWviAQelUTbMHzkVILR8lh-pwJNrjY6eX281HP3P7JR8jC9k40XM_dpqKndVMzboQ_4AgtRzvLrScETJBBqfRaCttH/s320/a110.jpg)
In this magazine however this is clearly not the case.
Here is a representative page of ads. Hospital remedies, Dr. Schenk's Pulmonic Syrup and others would not seem to be verey exciting for children. Other ads not shown for an Autoharp , hair curlers and engines are also not for kids. This is a curious disconnect that is hard to explain.
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