Monday, August 31, 2009

J. B. Lippincott Advertising Calendar 1882



Well, over the last couple of months I have shown a number of different types of publishers' advertising. Most recently advertising covers but also pamphlets, salesman samples, postcards, etc. One form of promotion that is still prevalent today is the calendar. I don't know about you but I get a ton of them every year. Insurance guys, banks, charities and the like all send me their calendars.

Here is a nice example of a calendar from J.B. Lippincott and Co. One of the major Philadelphia publishers of the 19th and 20th centuries which began its work in 1836. Joshua Ballinger Lippincott worked in the industry until going out on his own. In 1850 he bought Grigg, Elliot and Company and changed his firm name from J.B., Lippincott to Lippincott, Grambo and Company. When Grambo retired in 1855, the company was renamed J.B. Lippincott and Company. This firm name was not changed until 1885 when it became J.B. Lippincott Company.

Lippincott has continued as a major power in American publishing. As with many publishers, it also printed stationary, ledgers, blank books and other miscellany.

This attractive calendar is from 1882 and thus the appropriate imprint of J.B. Lippincott and Company


This is the Lippincott building
between 1863 and 1900.

1 comment:

  1. I have a copy of 'Views A-Foot: or Europe Seen with Knapsack and Staff', by Bayard Taylor. Published by W.L. Allison Co., New York. No copyright date. I have found this book printed by other publishers and trying to date this book. I think this book may have been published in 1848. I think the first edition was published in 1846. Does anyone have any information about this book and publisher?

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